Adobe x Bowie

In celebration of the 50th anniversary of Ziggy Stardust, Adobe invites people to create their own personas with digitised tools inspired by David Bowie.

Role: VFX line producer from shoot to final delivery

Dentsu Creative Amsterdam prepared this campaign including the short film we worked on meant to encapsulated the new tools being released by Adobe and David Bowie’s persona magic.

Born on the 8th of January 1947, later to become one of the most influential musicians of the 20th century, Bowie was known for pushing the limits of human perception when it came to identity & gender. Almost a century later, our society is still battling these terms in hope of finding the right words. When in reality, rather than being stagnant, both identity & gender are in an ongoing playfull dance with each other, in a search of a silver lining within the never-ending spectrum of possibilities. Inspired by his memorable, colourful and vibrant personas, you can now explore your own form of self-expression!

The campaign was awarded the 2022 Eurobest Grand Prix for Digital Craft.

Credits:
Director – Rigel Kilston
Production – Daan Schraauwers & Enzo Soubra
Creative Direction – Jeff Beukema
VFX – Tim Smit
Animation & Design – Daan Dominic
Character Design – Jeroen Peter & Dentsu
2D Animation РDavid Schagerström
Edit & Grading – Splash Studios
Sound Design – Antfood
VFX Supervisor – Tim Smit