Techleap is a non-profit organisation that exists to help Dutch start-ups and scale-ups move forward. We were commissioned to create an immersive installation on future-proof leadership. We developed and built a tree-shaped construction that featured 36 screens and a 10-minute animation about growth.
Role: Assistant Producer from concept to final installation
Together with Foster & Kin, we began crafting a narrative that we could translate into an immersive audiovisual installation. We built a 36 screen tree-shaped construction that tells a story that goes from monoculture (one-dimensional, old world leadership) to biodiversity (a versatile, carefully balanced mix of perspectives).
80% of the installation was custom animation, the other 20% consisted of interviews with Gen-Z’ers and business leaders who shared their views on the topic. Throughout the story we subtly move from a grey, dystopian atmosphere to a more optimistic and colourful world.
Credits:
Creative Direction – Jeff Beukema
Production – Daan Schraauwers & Enzo Soubra
Concept – Jeff Beukema & Luc Nagel
3D Design & Animation – Jeff Beukema, Daan Dominic & Luc Nagel 3D Design – Terence Philippe De Vries & Blaz Miklavcic
Programming – Nikzad Arabshahi
Set Design – Rowan Siriram
Audio – Antfood & Luc Nagel