Here is a selection of campaigns done mostly in collaboration with TBWA. Our projects together involved a lot of shoe 3D animations, product benefit expressions also known as key visuals for products and in many colorways & edits with motion design.
Role: Line production, assistant production & edit
For this first project I was assisting production and took care of overseeing the 3D modelling of the main product shoe.
Credits:
Creative/Art Direction: Jeff Beukema
Production: Daan Schraauwers & Enzo Soubra
Key Visual: Leeza Pritychenko & Luc Nagel
3D Modeling and texturing: Andrea Philippon & Luis Bermudez
3D Animation: Roald Van Der Meer
Edit: Daan Dominic & Terence Philippe
This Adidas x Disney collection is a tribute to women who set out to control their own future. Make the impossible happen! We were tasked with merging the old nostalgic feeling of the original Bambi movie and bringing it into the future. I assisted production on this project from the shoot, to the world creation to compositing.
Credits:
Creative Direction: Jeff Beukema & Meinke Klein
Production: Daan Schraauwers & Enzo Soubra
3D Design & VFX: Terence Philippe, Daan Dominic & Thomas De Rijk
Edit & animation: Dennis Dean, Terence Philippe & Luc Nagel
Photography: Meinke Klein
Compositing: Loupe & Co
Chroma Key: Furkan Mumin
The following is part of a larger campaign about the innovative sports bras that Adidas was releasing. This campaign got a lot of attention and censoring due to the main billboards and social media content being of uncovered breast. I took charge of the production of this set of moving posters in a lot of varying formats and versions as well this short edit that I also helped edit.
Credits:
Edit/Motion Design – Daan Dominc (& Enzo Soubra 🙂 )
Finally, this Adidas x Australian Open collection is made together with LanzaTech. It turns carbon waste into an amazing moiré effect textile, based on a layered optical illusion. The players were shot in celebrations that capture the dynamism and passion behind their play. We’ve created our own moiré patterns using layered geometry and these player shots to digitally illustrate the patterns on the product. I was in charge of production for this campaign from concept/RnD to final delivery.
Credits:
Production: Daan Schraauwers & Enzo Soubra
Creative Direction: Jeff Beukema
Art Direction: Leeza Pritychenko
3D & Comp: Luka Zabret, Luc Nagel & Eunju Park
Photography: Marcus Smith