Meta x Ray-Ban

The gift of the now: 3D Holidays Billboard.

Role: Line producer from concept to final delivery

The billboard crew is back it with another project for the Meta x Ray-Ban Stories smart glasses. For this one we unwrap THE gift of now in a holiday special kind of way. Emphasising the features of these smart glasses in the best way possible, a massive 3D billboard on Times Square. This was an opportunity given to us by BBDO New York as a part of larger campaign.

Credits:
Creative Director – Jeff Beukema
Producer – Daan Schraauwers & Enzo Soubra
3D Animation – Roald Van Der Meer, Blaz Miklavcic, Daan Dominic